Free · 30 minutes · instant access
Booked Solid.
The Meta ads playbook for working photographers.
30 minutes. Real numbers. The exact ad framework Michael Anthony runs in his DFW and California portrait studios to book sessions every single week. The same playbook taught inside Elevate 360.
Drop your name and email. The training is in your inbox in the next two minutes.
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Free. No credit card. No upsell. The 30-minute Booked Solid workshop and an invite to our free Inner Circle community, both delivered to your inbox.
Live workshop, condensed
The same talk Michael delivers to live rooms of professional photographers, tightened to 30 minutes.
Working studio, not a guru
Tested in DFW + California portrait and wedding studios that still book new clients every week.
30 minutes, no fluff
Watch on your phone between sessions. Tactical, not motivational. Numbers, not theory.
What’s inside the training
Six things you’ll know cold after 30 minutes.
The ad framework that actually books sessions
The four-part anatomy of a portrait or wedding lead-gen ad. What goes in the hook, the body, the offer, and the CTA. Why most photographer ads look the same and book nothing.
Audience targeting that doesn't burn budget
How to define your portrait and wedding audiences inside Meta. Why broad isn't always wrong. The interest stacks and lookalike layers that work in 2026, the ones that don't.
The creative checklist
What separates an ad that books consultations from an ad that drains $30 a day for two weeks. Specific format, length, copy patterns, and proof elements.
Campaign structure and budget
How to set up campaigns, ad sets, and ads so the algorithm can actually learn. The budget floor below which Meta cannot optimize. When to scale and when to leave it alone.
Landing page architecture
Where the click goes after they tap the ad. The minimal page that converts portrait leads at 15-25%. What to put above the fold and what belongs below it.
The learning-phase trap
Why most photographers kill their ads in week three right when Meta is about to start performing. The single number to watch before you touch anything.
Who built it
A working photographer. Not a course guru.
Michael Anthony runs full-service portrait and wedding studios in DFW, Texas and in California. He still shoots weddings. He still books portraits every week. The Meta ads framework in this training is the same one he runs in his own studios, not a hand-me-down from a marketer who quit shooting.
He has taught the Booked Solid workshop to live rooms of professional photographers and inside the Elevate 360 coaching program for the last several years. This 30-minute version covers the same framework, tightened for the photographer who needs an answer this week, not a 12-week course.
2
Working studios (DFW + CA)
10+ yrs
Shooting weddings + portraits
Live stages
Industry workshops and lectures
Who this is for
Working photographers who are tired of guessing.
- You shoot weddings, portraits, or both for a living. You take this seriously.
- You have tried Meta ads and either burned budget or never got past the boost button.
- You know inquiries through Instagram and word of mouth are slowing. You want a real pipeline.
- You have $20 to $100 a day available for ad spend and want to know if it's worth it.
Who this is NOT for
Hobbyists, side hustles, magic-bullet hunters.
- You haven't booked a paid client yet. Get a few shoots under your belt first.
- You want a one-click hack that prints money. This is a real framework, not a shortcut.
- You're not willing to spend even $20 a day to test. Ads cost money. We can't change that.
- You hate the marketing side of photography and just want to shoot. This is the marketing side.
Free instant access
Get the training.
Drop your name and email. The 30-minute training and an invite to our free Inner Circle community land in your inbox within two minutes.
FAQ
Common questions.
Is this actually free?
Yes. No credit card, no trial, no upsell wall. Drop your name and email, the training shows up in your inbox. The 30-minute workshop plus an invite to our free Inner Circle community on Skool. That's it.
Will you sell me something afterward?
After you watch, you'll get a six-email welcome series with more tactical photography business content. One email (out of the six) mentions Elevate 360, our paid coaching program, in case you want a deeper version. The other five are pure value. Unsubscribe in one click any time.
I shoot weddings, not portraits. Does this apply to me?
Yes. The Meta ads framework works for both. Most of the examples come from the portrait studio because portraits have a faster sales cycle, but the structure is identical for wedding lead generation. The training covers both explicitly.
I'm just starting out. Should I watch this?
If you've booked at least a few paid clients and you have some money budgeted for ad testing, yes. If you've never been paid for a shoot, skip this and start by booking five paid sessions through your existing network first. Ads are an amplifier, not a starter.
How long is the training?
30 minutes. Same length as Michael's live stage version. Designed to watch on your phone between shoots or while you eat lunch. No 90-minute webinar that's secretly a 60-minute pitch.
Will I be ready to run ads after this?
Yes for the framework. You'll know the four-part ad anatomy, the audience structure, the creative checklist, and the campaign setup. For the full ad swipe files (the actual creative and copy we run, ready to plug into your Meta account), check the paid Ad Swipe File courses afterward.
30 minutes · free · instant access
Stop guessing at Meta ads.
The framework that books portrait and wedding sessions every week, condensed into a 30-minute training. Watch it tonight. Apply it this week.